BlogLectures

In-Depth Blogging And Marketing Advice That Work

Blogging Economically

Blogging was a great field to work, especially if you want to make money easily. Notice I said, was. Yes, blogging is still a great field. But, not for people who want to make money easily.

Making money through blogging requires consistent investment of time, money, effort along with a motivational and optimistic can-do attitude.

Blogging is also a business. Just like any business, every economic principle can also be applied to blogging. In this blog post, I will share my thoughts and experience on applying economics into blogging and getting more traffic to your blog.

Note: This is a moderately long post. I would recommend that you read every bit of it, so get a cup of your favorite drink before you start reading.

Before we get into the main portion (getting traffic to your blog, being a better blogger) of today’s topic, we need to discuss about economics:

The Condition of Today’s Blog Economy

We all know that Economics work on the basic principles of Supply and Demand. Now, let’s take those principles and apply it to blogging:

Fresh [New] Content

Definition of Fresh New Content – New Ideas that weren’t presented before or Old ideas that were written from a new perspective. For instance: I consider my article on patience as new content because it looks at the pros of being impatient rather than on the pros of being patience.

The supply of fresh new content is decreasing – as bloggers are finding it harder to come up and write from new perspective – someone might have already written on that.

The demand, as you can guess is enormous. People want new content from new perspectives. That’s why they give a huge welcome to newly presented ideas.

Old Content

Definition of Old Content – Ideas that were presented earlier are once again presented, from the same perspective (and it doesn’t contain any new tips that your readers can use).

The supply of old content is enormous as we have a lot of bloggers competing and writing the same thing over and over again (People do get tired of reading those articles. Whereas the demand for old content is low.

Now, that we have taken a look at the supply and demand of new and old articles, let’s take a look at driving traffic to your blog using these techniques:

Driving Traffic To Your Blog / Being a Better Blogger

Tip #1: Think Economically: What Does Your Reader Expect From Your Blog?

As I said earlier, most readers want new tips that are related to the niche. So, give them. Spent more time on brainstorming on topics. It will be easier for you to come up with topics if you:

  • Read Other Blogs, Comment on them and Network with Blog Owners and Commentators
  • Read Books – From short stories for kids to novels for adults. Read everything. You can never predict where you will get the inspiration from.
  • Watch Movies – Yes, watch movies – whether you like them or not. After watching the movies, think about them. Make connections. Can you connect the movie’s theme to blogging? What about the events in the movie?
  • Take Action – Experience – Write your experience. I believe that your experience is the best tip that you can give to someone. It is unique and it can teach others (if you use it effectively).
  • Teach your readers so that your readers can teach others.
  • Tell stories – Include stories from your experience. Write about how you got the idea for a blog post.
  • Make Connections – Yes, the most important thing is that you should be able to make connections. Connect everything that you come upon to blogging.

Tip #2: Think Economically: Write Old Ideas From a Different Perspective.

Yes, write old ideas from different perspectives. Examples: How being lazy and unproductive can help you to become a better blogger (guess what, I have also written about that) or How a pessimistic attitude can bring you traffic. Ideas can go on. Think about the two sides of a coin. Look back to your old articles. What did you advocate for? Why? Try writing an article in opposition to your old one. Be Creative, Everything has its own pros and cons. Go against the crowd. Stand out!

Tip #3: Think Economically: Form New Marketing Strategies.

Experiment with your marketing strategies. How do you market your content normally? Try doing something different. For instance: If you usually automate everything, then try doing it manually. If you usually spent more time marketing on Twitter, then try doing it with Google Plus, or with Facebook or with LinkedIn. Do things that others told you not to do. Try it. Experiment. Learn. Analyze. Do more.

Tip #4: Think Economically: Network with Bloggers.

Yes, I have seen many articles emphasizing the importance of networking. So, I am bring that up here. What is your networking strategy? Spent lots of time on a particular network? Then try doing that with a lot of sites. If you normally network in multiple sites, then try doing it with a single site. There are no limits to what you can do. Stop worrying about failing and just do it.

Tip #5: Be Unproductive, Lazy, Pessimistic, Impatient and Arrogant.

Yup! You heard me right. Just be.

Being Lazy and Unproductive will help you to understand the importance and value of being productive and active. Don’t believe me? I will give you an example:
You went to a new restaurant and try something delicious. You like it and decide to have it everyday. As time passes on, your enjoyment of eating the same food decreases (that’s why most of us hate to eat the foods that we eat daily).

So, being lazy for some time makes you hate laziness. And that in turn strengthens your motivation to be active (Note: I am writing this based on my experience. So trust me here).

Same thing applies to all others. Being Impatient motivates you to take action so that you can achieve your goal faster.

Tip #6: Don’t Worry, Be Happy and Just Relax. Take Breaks From Blogging.

Don’t cry over your statistics. Just be happy with what you have and strive for more. Relaxation is also important. Did you know that sitting can cause you to die 15 years earlier than a person who is not sitting that much – say like 3 hours (we, bloggers usually blog while sitting). So, interrupt your position of sitting whenever you can.

Take breaks from blogging. Breaks will allow you to come up with more blog ideas and get fresh on perspectives. For instance: When I took a long break of 1-2 months from blogging, my entire perspective on blogging related topics changed. It allowed me to write more and better articles.

Tip #7: Do Things Creatively and Differently.

A new product/idea usually gets a good welcome from the business community. That is because the product do things in a better fashion and it helps the customers. So, in your blog, try to do things differently. Make a change. Spice up your theme/layout now and then. Help your readers. Think as a blogger and as a business owner. You are supposed to help your clients – readers, so do. Write better, from new perspectives. Help your readers. And most of all: DON’T FOLLOW THE CROWD!

Following the crowd is something that we all do. That is just a big mistake. Most inventions in this world was achieved by not following the crowd. Think about it. For instance: What would have happened if Mahatma Gandhi, Albert Einstein or MLK decided to do something different? Or what if Darren Rowse or Brian Clark were to follow the crowd?

The world would have been different. The blogosphere would have been different. We could have not gotten these great role models to teach us to blog better.

So, before you do anything else, Don’t follow the crowd! Do things differently.

Tip #8: Follow the Tips Above (and below).

You need to follow the tips above (and below). Yes, you have to follow all of these. Only then will you be able to get the most for your blog – whether it is traffic, subscribers or even being a better blogger. I know a lot of new and experienced bloggers who don’t practice what they preach and what they read.

Follow the tips that are mentioned above. Just try them. Experiment and Learn what you can make out of it.

Tip #9: Share, Care and Comment

Yes, help out others. And they will help you too. An awesome blogger, by my definition is one who cares and helps his readers as well as his blogging buddies. Are you an awesome blogger? So, if you liked this article, help me out by promoting it and telling me your thoughts about it.

Thanks for listening guys! I do certainly appreciate your patience with me

laptop

5 Things Blogger Should Look for in a Laptop

Every blogger can not live without a laptop and internet. Blogger needs a laptop that is functional considering their line of work, because it is their asset and database of everything he is working on, so the choice becomes more specific.

laptop

As there are a wide variety of laptop, choosing one which is right for a blogger and one which fits for his creative work can be a daunting task. Whether you are a blogger, writer, or simply entrepreneur as in full time, you can not afford investing in wrong laptop.

The primary concern bloggers have while they go to buy a portable laptop is its battery life and a right weight. You also need to understand that the benefits of owing a best laptop brand, which gives right specs in right budget.

So choosing ideal laptop for your work requires a few considerations.

Here are 5 things bloggers should look for in a laptop.

1. OS (Operating System): The very first point is what OS you prefer for your working environment. Most of bloggers go with Windows and some prefer Mac or even Linux based OS, which is directly related with their kind of need. Windows and Mac both are quite solid platform for everyone. Before taking any decision just confirm once is all the application are compatible with respective OS or not.

2. Specs: Creative task requires a powerful machine with a better battery life, and no doubt that laptops are made especially for that. Still here are some recommendations like – choose SSD over HDD, intel i5 and i7 are quite powerful over i3, do not pick atom and celeron based laptops as they are low profile, always pick 13 inch laptops if you do not require any special graphics based requirements.

3. RAM (Memory): How much memory is too much for me? It is biggest question with lots of answers. But always go with 8 Gigs and more because these days even chrome uses more memory in general. 16 Gigs and above only required when you are seriously pro user.

4. Weight: Most new ultra books are powerful as well as less in weight. So go with latest techs as they much more in the similar price range laptops. If you travel a lot then ultra books are only option that gives you a whole day power upon full charge.

5. Battery Life: When it come to graphic applications, they can be processor intensive and use a lot of battery power. This is the reason why you need to invest in a laptop that offers the longest lasting battery life.

Conclusion

Summing up everything, selection of a nice laptop is required for anyone who is seriously into tech industry. Thus little bit of market research should be there.

Secure Your WordPress Blog

5 Simple Tricks to Secure Your WordPress Blog

In my blogging experience I have seem many newbies asking questions about securing their wordpress blog from hacks and attacks. So I am going to explain 5 simple tricks to secure your wordpress setup. Just make sure that you implement these suggestions to be safe all time.

Secure Your WordPress Blog

Limit Backend Logins

The biggest attacks are made on wordpress’s login section, because if a user has weak password then it will be easy to crack down and hack his website. Thus it is always suggested to keep your login section safe from continuous tries. You can install plugins to limit login attempts or restrict logins on your home’s IP address. My recommended plugin is Login LockDown which works all the time for me.

Use a Strong Password

The world is the full of users who still uses passwords like 123456, abcd1234 and simple dictionary words. Even for a new hacker it is easy to hack down such logins by brute force attack. Better keep a strong password with combination of small and upper case words, numbers and symbols.

Don’t Use Admin Username

More than 80% of users who make their first blog on self hosted wordpress platform set username admin. This is biggest issue as hackers try admin username as his first round. So if you made this mistake you can simply change wordpress username from phpmyadmin. If you not familiar with this simple create another admin user then login to that account and delete old admin user (this way you need to setup your account details again).

Keep Things Updated in Secure Way

WordPress is best blogging platform that mostly works on themes and plugins, so updating them to latest version is mandatory step. You need to update things for latest security patches and always try to keep things short and simple. Use good theme which is coded properly and only use plugins with good rating.

Some Good WordPress Themes to Start with…

  • Divi (Multi-Purpose Theme) by Elegant Themes
  • Genesis Framework (All Child Themes)
  • Schema, SociallyViral by MyThemeShop

Back up on Regular Interval

Back up regularly because no once can predict what and when things can go wrong. I personally faced many downtime with small hosting companies and just because of backups I was able to switch to another host easily. Better idea would be use a perfect hosting company who has better uptime.

So these are 5 simple tricks to secure your wordpress blog. I hope you will like it and take my notes into the consideration. So good luck and happy blogging.

Common Blogging Mistakes

Are You Making These Five Common Blogging Mistakes?

To blog or not to blog; that is the question. That is the eternal Shakespearean dilemma every blogger confronts in every task. The question is, why do you want to blog? Is it your passion or fashion? You need to have the clarity, because it’s the key to your blogging success. Choice is yours.

Common Blogging Mistakes

Now let’s get in to the nitty-gritty of blogging and the mistakes you make while blogging. Following are the mistakes many bloggers do without realizing and fail. Now understand these after thoroughly analyzing yourself. You’ll be closer to your goal to become a good blogger.

1. Do You Have it in You?

We all feel that we are capable of writing good blogs. But are we? What makes a good blogger? It’s passion for writing. It’s the free flow of thoughts that are condensed in to the blog. If you have to take too much time to think, or refer books on the subjects you write about, then forget it. It doesn’t qualify to be a blog. All that requires being a qualified blog writer is passion and flair for writing. Communicate from your heart, talk to your readers. If you think you have it in you, go ahead. Start your blog.

2. Choice of a Topic for Your Blog

What do you want to write about? Is it something close your heart? Is there any free flow of thoughts when you write? If not, stop and think whether you are really serious about your blog. Choose your comfort zone. Feel which topics really concern you and you are passionate about.

If you plan to write on general topics like food, travel, leisure, politics etc, then please check your competency in writing. If not, stick to core professional topics where you have sufficient knowledge and expertise. That makes all the difference. Write about something that adds value to your reader.

3. Visualize Your Readers

Who are your readers? Why should they read your blog? Taking them for granted will be great mistake. What do you want them to do? What does it provide them with – fodder for thought? Or just entertainment, or knowledge? Or fun times? Decide yourself, keeping in mind what you are going to give to your discerning reader. Your success as a blogger solely depends on what you write and for whom.

4. Are You Good in Self Promotion?

If you are adept in promoting yourself in social media, then you can brag about your blog in your social circles. If not, take help. Ask your friends to promote you. But then, give them a good reason why they should promote them. You have to convince them how you wish to add value to your audience through your writings. Go all out. Build a place for yourself in the wild web.

5. Have a Clear Format for Writing

How you write is the key to your success. Your style of narration can make or mar your blog. Are you an out of the box thinker? Are you a creative writer? Remember- Art of Writing is not that simple as you think. You need to be good wordsmith. You build your story, holding the attention of your reader to every detail you present. Add images to make it vibrant. Your stories should weave a tapestry of words. Develop your own style. Practice it well. Get your basics right. Get expert opinions. Once you feel confident, go ahead and post.

Go through the above points carefully. These are the basics of blog writing which many bloggers overlook. Do some self analysis and answer those points mentioned above, honestly. You won’t make the mistakes again. So now, get set and GO. All the best.

Blog Commenting

12 Crucial Blog Commenting Tips

Whilst blog commenting still plays a well-know role in generating traffic for blogs, but you may not know how to achieve the highest or should I say maximum capabilities of the results from one single comment.

Most people say commenting on other blogs to get traffic is a waste of time, it surely won’t give you a huge traffic spike but you are still determined to receive at least a few couple of new unique visitors.

Blog Commenting

There are some tricks you could use to increase that “few couple of” visitors into “many more” loyal readers or subscribers, whatever you want to convert them into.

1. Never hyperlink your texts

If you decide to hyperlink a word or sentence from you comment body, then your comment is doomed to be sent to the spam inbox, heck, if you hyperlink a keyword like making money online, you’re probably going to get IP banned.

2. Be unique, leave new fashioned comments

There are heaps of times you have probably seen a comment “nice post”, “great post”, or “nice tips” and then nothing. These openings are again doomed to be sent to the spam box.

Instead, you could try something new, turn your words around like;

  • “that’s a great piece of work”
  • “nice bits of information there”
  • “pretty cool stuff mate”

3. Your name isn’t “make money online”

It is true that people could get better benefits from linking their own website with the relevant keywords, search engines are likely to index these little things, so will the spam comment detection.

Use your real name, or you could doing something like John @ Cars Online, John From Cars Online, either way, it’s not like completely bad or good but worth the work.

4. Comment on all blogs

Just because that blog is Page Rank 1, noFollow or you’re unluckily the last one to comment on that <102 comments> post, it doesn’t mean you should start looking for another post. If you find a post useful or you feel the need to comment on it, do it.

5. Comment naturally

It’s something that most people don’t do, they purposely write the perfect comment and so makes it sound so nice specifically dedicated to the post, long and quality.

Whilst a valuable comment is nice, but when it is too long or unnatural, ugh, why don’t you turn it into a post instead?

6. Use HTML formatting

Most popular commenting systems on the web right now allows custom HTML formatting, this causes your comments to stand out from the crowd, here are some commonly used tags:

1.  <strong>Makes a sentence bold</strong>
2.  <em>Makes a sentence italic</em>
3.  <blockquote>Add a quote</blockquote>

4.  <ul>

<li>Make a list – point 1</li>

<li>Make a list – point 2</li>

<li>Make a list – point 3</li>

</ul>

Source

7. Directly reply to another comment

When a post gets more than five or six comments, no one is really going to scroll down and read them all, what you can now is to reply directly to the first, second or so comment, meaning your words will be in exposure to all the readers who sees the first comment.

Make sure you have literally got something to say when you reply directly to someone else’s comment, not just random stuff.

8. Comment in your usual voice

If one day, you post a relatively long and useful comment, but the next day you post something of low quality and short, it’s not going to do it, you have to comment with your own voice, this is something similar to personal branding, some things you could do;

  • Have a similar opening every time like “Hey Bill” (get personal)
  • Leave a regards, sincerely or cheers ending line and then your name
  • Mention the author in your comment (how great he is…etc)

9. Get a Gravatar profile

This is my profile (I know my picture looks really bad), go to their homepage and sign up for an account now, the sooner the better.

Gravatar is a universal system that shows the corresponding profile picture (avatar) to its email address, for example, if you leave a comment on a site with your Gravatar registered email address, on the blog instead of the default picture it will show your custom profile image instead.

This system is beneficial in terms of personal branding and image recognition as well as being personal if you upload yourself. I think Gravatar only works on WordPress blogs, I don’t know, but more than 85% of the successful bloggers out there use WordPress, so yeah…

10. Try and not to be negative towards a post

Authors obviously want conversations and discussions going on in the comments of their post, if your comment is a little big negative it is reasonable, it is not always bad to be against the author’s point of view.

Just don’t be completely against the author’s point of view, offensive and rude or attack the author.

11. Link to a post not the homepage

It is a common and obvious thing that we would insert the homepage link to our blog in the URL field, but imagine you left a link to a post instead? Let’s take a look at the advantages:

  • A new visitor will get to read a post straight away as soon as they land on your blog
  • If a person clicks your link after a long time, your old post still gets read
  • If commentluv is enabled, make sure you use it and show your recent post (same reason)

12. Not reading the post

This is a quiet obvious reason, when an author reads your comment he/she can tell whether you have actually read their post or you just randomly mumbled a few sentences to it.

Here’s a tip what you can when you don’t really want to read that article, scan the content for the key points and choose few of them and write your point of view about it, good or bad, why, how…etc If it ends up being 2-3 sentences long, you’re on the right track.

Additonally you should check out what spam words that Akismet classify as is, realistically if you are a honest natural commentator, you will never have to worry about these spam words, these are just for your information.

http://codex.wordpress.org/Spam_Words

http://blog.mannixmarketing.com/2009/08/spam-trigger-words/

Have you got any extra tips that you want to add to the list?

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